Lucky Dice is a strategic consulting agency focused on operational analysis and sustainable growth. Tailor-made for early stage startups and small businesses, Lucky Dice applies a holistic approach to identify and develop balanced solutions that provide a blueprint for controlled growth that align with the client’s goals, while maintaining operational integrity.

Despite being the “backbone of the American economy”, small businesses fail more often than they succeed. In 2020, Forbes listed the top 3 reasons why small businesses and start-ups tend to fail in the first year: product or service was unclear; lack of company structure; the founder wasn’t ready.  In the first 5 years of a company’s founding the rate of failure grows incrementally – starting at 20% in Year 1, reaching a cumulative 60% fail rate by Year 5 (Forbes). 

The key to scaling up is having an organizational, operational, and financial structure that doesn’t only withstand a high level of growth, but can continue to maintain it. 

Scalability is the benchmark at which most businesses measure success, whether it’s by: revenue, company size, market share, or brand recognition. The goal of “scaling up” for any company is to be able to meet higher demands without a parallel increase in production costs – typically resulting in higher profit margins. 

Generally rapid growth is seen as a promising sign, though when it is coupled with disorganized operational processes and lack of structure, it can lead to a start-up’s expedited demise (Harvard Business Review). Without organizational stability, high-level growth can cause the saturation of a target market, higher costs of consumer acquisition, lowering the barrier to entry for competitors, leading to an overall lack of balance and eventually the closure of the company.

Our mission at Lucky Dice is to help companies avoid these problems altogether. Thorough analysis of market trends, competitor positioning, and mapping out the consumer journey allows us to provide relevant KPIs and the first building blocks of a sustainable growth strategy. From the analysis stage, Lucky Dice moves to the optimization of operational processes in order to align the current position of the firm with their goals. Finally, by applying validated, long-term solutions, we are able to establish a viable operational structure built to withstand the challenges that come with scaling up.